The Saugatuck-Douglas area has been a destination for artists, vacationers, and adventurers for decades. The agency team at Concept A was in search of a consistent production partner to help develop a range of content that was visually cohesive and reflective of the destination’s unique and specific appeal in every Michigan season. As with all good tourism work, an artful and human approach to the content would prove key in the success of this campaign’s ongoing asset library, and in its connection to key demographics, like potential vacationers or artists-in-residence.
What We Did
For four years, Dogwalker and Concept A have collaborated to produce a well-organized library now totalling (and climbing beyond) 1,000+ video assets. With this library as the basis, we’ve produced seasonal advertisements, event promotional content, as well as a steady stream of social content, ready for all seasons. In addition, Dogwalker and Concept A partnered to produce the “All Along the Art Coast” series: a web travel series that explores the area’s art, outdoor, and craft beverage scenes.
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