For the launch of the Faded Series, Gibson needed a paid social campaign introducing a new line of classic body styles in a distinct finish. The goal was to create a full package of video and photography assets that captured the character and versatility of these guitars, both in-studio and on tour.
What We Did
In a two-day production, we cast Nashville artists Bones Owens and Kelsey Waldon to capture two distinct environments: a high-energy performance built around the electric series, and an intimate studio session for acoustics. Each setup combined stills and live-action to create a cohesive set of visuals designed for paid social.
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