The Gibson Custom Shop's Murphy Lab uses techniques pioneered by Tom Murphy to create authentic aged guitars. Buyers of these instruments know their stuff when it comes to the vintage world, so Murphy Lab's success relies heavily on credibility from the most respected players and collectors. So, what happens when you invite Nashville's best to sit down with their brand new series of Murphy Lab Acoustics? We just had to capture it.
What We Did
Filmed at the historic RCA Studio A in Nashville, our team collaborated with the Gibson Marketing team to capture genuine artist reactions to the guitars, as well as interviews with three artists at the forefront of the modern-day folk and blues rock legacies. We made space for each artist to test out all the instruments that caught their eye, while listening as they shared about their passion for vintage instruments. In tandem with video capture, we worked with the Gibson team to plan and shoot product photography for each of these instruments within the same shoot schedule.
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